The Ohio State football program is the premier team in the Big Ten. They have the biggest fan base and the biggest brand of any other program. For that reason, TV networks love putting them in their most desirable slot. FOX has certainly done that with their Big Noon slot.
Ohio State plays a ton of noon games on FOX because of this. They are playing more big games at noon than any other program, and a lot of these are at home. The latest announcement for that has Buckeye fans in arms is the news that the Buckeyes will be playing Texas at noon in Week 1.
The Ohio State Buckeyes should be playing this game in primetime. These noon games are affecting the atmosphere of the games, which in turn affects recruiting. It's time that Ohio State did something about this and threw their weight around to lessen the number of noon games they play.
The Ohio State football program needs to throw its weight around with FOX
If the Buckeyes decided to actually throw their weight around the Big Ten office, they certainly would play fewer games at noon. They are the biggest brand in the conference, and FOX certainly doesn't want to tick off the biggest brand. Perhaps Ohio State should do this to help get more big games at night.
The signing of the TV contracts certainly makes this tricky. FOX is paying the Big Ten a lot of money to put whoever they want in whatever time slot they want, including Ohio State. They aren't going to be incentivized to keep their biggest brand from playing in their top time slot.
Ohio State fans are at their breaking point with these noon kickoffs. Ross Bjork seemed like he was trying to get this fixed, but it's clear that the work isn't done yet.