Ross Bjork updates Ohio State's NIL strategy and he's not fooling a single person

Ohio State is struggling in the Transfer Portal and Ross Bjork might be the one to blame.
Ohio State University Athletic Director Ross Bjork attends the recruiting class news conference Wednesday, Dec. 3, 2025 at the Woody Hayes Athletic Facility in Columbus.
Ohio State University Athletic Director Ross Bjork attends the recruiting class news conference Wednesday, Dec. 3, 2025 at the Woody Hayes Athletic Facility in Columbus. | Doral Chenoweth/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Ohio State has been struggling a bit in the transfer portal. The Buckeyes have lost 33 players to the portal, and with a few more days until it closes, they are at risk of potentially losing more. Head coach Ryan Day has only brought in 11 players to help offset the loss, but this is not how things normally are in Columbus.

Normally, players want to come play for Ohio State because they know they have a serious shot of winning a National Championship. However, in this age of college football, it is becoming more and more about how much money a player can make.

Ohio State normally can be pretty competitive when it comes to NIL and paying players; however, they are now falling behind in that game to teams like Texas, LSU, Texas Tech, and now even Indiana.

Ohio State athletic director Ross Bjork recently spoke about Ohio State's NIL initiative. Bjork said that Ohio State is being aggressive when it comes to NIL, but they also want to stay within the rules of the College Sports Commission.

This feels like Bjork is just trying to find an excuse as to why Ohio State has swung as some big players in the portal, but wasn't able to hit the home run. Just look at the tweet that Chaz Coleman put out when he went on his visit to Ohio State.

It looks like the Buckeyes literally just gave him some leftover Ohio State Christmas decorations that he probably could have picked up from the clearance section in Target. He has since deleted the post and ended up committing to Tennessee.

At this point in college football, money speaks volumes, and if Bjork isn't willing to spend a little extra to get some top players in the building, other teams are going to start creeping up on the Buckeyes, just look at Indiana.

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