As far as NIL deals go, Marvin Harrison Jr. has inked several interesting partnerships heading into his junior season with the Ohio State football team. His most recent deal is with Hollywood action star Dwayne “The Rock” Johnson. Before starring in such action films as the Fast and Furious series, G.J. Joe, and Jumanji, Johnson was a professional wrestler in the WWE.
And before he was “The People’s Champion” in the squared circle, he was a college athlete at the University of Miami where he played on the defensive line for the Canes in the early 90s.
Now Johnson is capitalizing on his tremendous financial success on the big screen through business sports ventures, including this past season’s most recent attempt at professional football with the XFL, and more recently an energy drink called ZOA.
Johnson has coined his NIL deals as “Rock’s Warriors” and has chosen seven collegiate athletes to represent his new product. Harrison Jr. highlights the inaugural class and is joined by Amaya Gainer (softball, Florida A&M), Angel Reese (basketball, Louisiana State University), Brock Bowers (football, University of Georgia), Drake Maye (football, University of North Carolina), Hansel Emmanuel (basketball, Austin Peay State University), and Kam Kinchens (football, University of Miami).
In a recent article with Forbes Magazine, Johnson made the following statement about Harrison Jr. and the six other athletes that were chosen to represent the ZOA energy drink.
"“I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game. With a diverse set of stories and experiences, they’re driven, hungry, talented, and ready for ZOA to help fuel them to greatness.Through this first-of-its kind NIL expansion program, ZOA energy will bring together some of the greatest college athletes of our time. I know from experience the grit and hard work that’s required of these college athletes to get the job done. Not just during their championship games or in the classrooms, but every day in the game of life. ZOA gives people that power that unique energy to fuel themselves and fuel others around them – that’s why I’m super pumped about uniting all of The Rock’s Warriors under one roof.”"
The Rock’s Warriors will be asked to market the ZOA energy drink by creating content for the company across their social media platforms. They will also participate in national and regional retail partnerships as well as philanthropic events across the country.
Earlier this year, Harrison Jr. inked a deal with the Cohesion Foundation and Ronald McDonald House Charities of Central Ohio.
"“I am very excited to partner with such a highly respected organization like Ronald McDonald House Charities. The kids and families at the House are so strong and resilient, and I am honored to work alongside them to help raise awareness and support for their mission of keeping families close.”"
The Ohio State football team is certainly glad to have Harrison Jr. on the team for one last ride. Hopefully, he can go out on top. Winning a national championship with the Ohio State football program would certainly be a great finish to his Buckeye legacy.