Ohio State Football players to cash in on jersey sales
Ohio State football players are about to cash in. Fanatics inked a deal with OneTeam Partners today to provide the opportunity for collegiate athletes to profit off of officially licensed co-branded jerseys. Fanatics will offer customizable Nike, Adidas, and Under Armour football jerseys while OneTeam Partners will administer the group rights.
The student-athletes need to opt-in before any customized jerseys are created. Set to launch ahead of the 2022 season, this will benefit football players initially, but the plan is to eventually expand to more men’s and women’s sports of Fanatics’ partners that include over 150 schools.
According to Sportico, “Fanatics will pay player royalties to OneTeam, which takes a commission on the total amount generated by the jersey program. Players are paid based on a percentage of sales for uniforms bearing their specific name and number”.
What does this mean for the Ohio State football players?
For Ohio State stars such as C,J. Stroud, Treveyon Henderson, and Jaxon Smith-Njijba, this is an opportunity to cash in on their jersey sales. Young, talented Buckeyes such as Marvin Harrison Jr. and Denzel Burke will be fan favorites as well in terms of jersey popularity.
Similar to the top-selling jerseys on NFL Shop each season, there is no question that Buckeyes will be among the top-selling jerseys in the country.
NIL deals are continuing to heat up across the country. It is proven that it’s a tremendous benefit for college athletes to be allowed to profit off of their name, image, and likeness. Top-performing players will continue to cash in on their off-the-field opportunities.
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The biggest question still remains left unanswered: At what point will the monetary benefits start to disrupt the culture in the locker room? The mentality and goal of winning championships could very easily shift to maximizing personal benefits if there isn’t appropriate oversight.